Here’s what I do and how I could help you:

  1. Interim/Fractional Leadership: If you are between CMOs and need part-time support, I can step in for a fixed term project. I’ve found that even at 1-2 days per week, it helps to keep work moving and gives teams more direction, while providing an objective external lens on refreshing strategy.
  2. Sparring: In this model, I act as a sparring partner to you (usually CEO/founder but also sometimes your existing marketing lead(s)). In just a couple of hours per week, we can power through all the topics, questions, strategies, concerns you have about getting marketing working smoothly in your company.
  3. Strategy & Stewardship: I can look at specific areas of strategy (e.g. brand, growth, go-to-market) and work with the team to not only develop the plan, but also to guide it through implementation. This often takes the form of a fixed-term project up-front and then a retainer moving forwards and helps provide continuity from idea to impact.
  4. Hiring: I can support you in finding the right people for your team, either acting as an SME to get external validation for your CMO search or by helping you identify the competency gaps and roles for your emergent team. I can bring in a recruiting partner to help manage the process too.

In terms of my background and expertise: I’m a generalist marketing leader who’s comfortable across the marketing spectrum. My specialism coming through the ranks was product marketing and growth but consider my focus areas these days to be about building sustainable teams, defining/refining core strategy (brand, growth etc), and early-stage PMF hunts. So, I’m open to a wide array of projects. More about my background here: Work

I’ve worked with teams across multiple different industries (SaaS, web3, media, Fintech, edtech, ecommerce and more) and stages. More about me over on LinkedIn.

If you’d like to discuss a collaboration based on this, I’d be happy to chat. Primarily I work remotely but happy to meet in person if you’re in Berlin!

Cheers, Thom

[email protected]